Meet Crister Calvario, one of our versatile Rhamnous Experts with a keen interest in sales and marketing.

She supports various Rhamnous partners with their sales and marketing efforts, manages their lead generation campaigns, and boosts their social media engagement.

Crister has a BS in Information Technology, so she’s always two steps ahead in leveraging automation, AI, analytics and trends, to build connections and deliver value.

We asked Crister to share her tips and tricks for running effective campaigns for partners like Hydrogen Standard and Virtue Compliance.

LinkedIn is an ideal platform for building meaningful connections and growing and nurturing leads. With the LinkedIn automation tool from our partners at Famelab, I can create efficient LinkedIn campaigns that foster real engagement with the help of AI. The tool lets you build authentic connections in a fraction of the time it would take to do it manually. Before Famelab, I could reach around twenty people per day, now I can reach hundreds, without compromising on quality.

While AI can take over any part of the messaging you want, I still prefer to do as much as possible myself, to start building personal relationships from an early stage. However, if needed, I can trust the tool to take over smoothly.

What is your strategy for running successful campaigns?

Whether I run LinkedIn campaigns or email campaigns, the key to a good pitch is to empathise. The pitch should never be about yourself or the solution you offer, but about understanding the customers' needs and how the product is designed to help people like them. If you get this right, you can position the solution in a way that genuinely resonates.

The best part of campaign management is the communication with the partners. It starts with really getting to know their business and their solution in order to set up a thorough strategy. Once we kick-off a campaign, we organize bi-weekly meetings to discuss the progress, results, and make strategic adjustments and optimizations. I always look forward to these meetings because they allow me to stay on top of the campaigns and maximize the results.

What are some of the challenges you face in your work?

I’m a real people pleaser and sometimes I struggle with saying no. However, as I get more experienced, it becomes easier to set realistic expectations while at the same time staying dedicated to our partners' needs. I’m very hands-on and results-driven but, to me, the job is much more than just running campaigns. I’m committed to delivering the best possible value to our partners to ensure their long-term success.

Get in touch today and find the right experts or partners to help you launch, manage, and grow your business!