An Account Manager's Story

A Partnership for New Business Development

Customer
Tim Grunenberg
Industry
Payment Solutions
Location
The Netherlands
Website
www.rhamnous.com

Balancing existing client needs and finding time for new business development can be a real challenge.

Tim Grunenberg, International Strategic Account Manager at European payment solutions provider CCV, knows this all too well.

With a small team and a focus on maintaining strong client relationships, there are limited resources for building an attractive sales funnel. Tim recognizes that new business generation is essential, but it often takes a backseat in daily operations.

Why Tim Chose Rhamnous

The Rhamnous Community helps take some of the workload off Tim's shoulders, enabling him to focus on high-value interactions without getting caught up in tedious sales tasks. Our sales experts also actively support Tim’s lead generation, helping him navigate sales processes with greater confidence and develop new business more effectively.

With a community experienced in sales, content writing, marketing, and social media, Rhamnous offers a customized support system that addresses both workload and expertise gaps. Whether the need is for automated lead generation or sales content optimization, managers like Tim can be sure that they have access to the resources needed to succeed, while maintaining full control over the process.

Breaking Barriers

For many managers, the process of building new business can feel like stepping outside their comfort zone. Cold outreach and handling rejections can be challenging tasks, especially when there are existing clients and day-to-day demands that feel more immediately rewarding. Rhamnous helps Tim tackle the more uncomfortable aspects of business development, making it easier to push through barriers.

Another common challenge is recognizing blind spots. By looking at the world of payment solutions from an external viewpoint, the Rhamnous Community brings a blend of new perspectives to complement Tim’s expertise when he feels that he is too close to the puzzle to see the picture forming.

Outreach Made Easy

One of the initial steps in the partnership was implementing Famelab, a tried-and-tested automated sales outreach tool from Rhamnous’ partners at Famelab.io, and Salesforce, a cloud-based CRM platform designed to streamline and enhance sales processes.

Tim used to spend hours following up on leads and reaching out manually via LinkedIn. Now, Famelab enables him to set up a largely automated process. Rather than engaging in dozens of manual tasks each week, he can manage his outreach in just 15 minutes per week.

The tool doesn’t just help generate leads; it streamlines follow-up and even schedules meetings automatically. Famelab handles the groundwork, giving Tim more freedom to focus on the next steps, and on nurturing relationships when potential clients show interest.

Famelab combines well with Salesforce. This SaaS tool offers salespeople a powerful platform for managing customer relationships, tracking leads, and closing deals more efficiently. Salesforce provides a holistic view of every customer interaction, helping Tim strengthen his relationships and build a stronger sales funnel.

Engagement Over Automation

Automation tools like SalesForce and Famelab can make a real impact, but personal connection remains crucial. Rhamnous works with Tim to blend automated processes with personal engagement, aiming to build genuine connections and hold meaningful conversations, not just collect leads.

Creating engaging content is essential not just for driving the sales funnel but also for building a compelling LinkedIn presence. It can strengthen the sales funnel by establishing credibility and attracting a wider audience, laying the groundwork for future business relationships.

Creating regular, engaging LinkedIn posts that resonate with your audience is a dynamic process. Rhamnous helps Tim by collaborating on content strategies, brainstorming topics, and ensuring his messaging is open and engaging.

Making Your Presence Count

When you take this approach, your personal LinkedIn page essentially becomes your landing page. The goal is for your audience to find value and be drawn in by your subject-matter storytelling. Rhamnous supports Tim in refining his posts so that they resonate with the audience’s interests and needs.

Consider Tim’s recent LinkedIn posts about the European Accessibility Act (EAA), set to take effect in 2025. It’s a crucial piece of legislation that will impact businesses across the EU. They will need to take proactive steps to ensure their websites, apps, and digital tools meet these new accessibility standards.

Many companies are still unaware of the Act's requirements or the broader benefits of accessible design, like improved user experience and expanded market reach. It’s a topic that resonates and helps Tim position himself as a forward-thinking voice on key issues.

Playing the long game

By leveraging the right tools and collaboration, Tim enhances his outreach efforts while cultivating a richer and more engaging online presence. This strategic approach not only supports his immediate goals but also builds a sustainable foundation for future growth. Ultimately, the partnership ensures that Tim not only meets today’s complexities but is also well-prepared for tomorrow’s opportunities.

Get in touch today and find the right experts or partners to help you launch, manage, and grow your business!

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